One Naija, the marketing and technology division of naijasounds Nigeria Limited (parent company of NaijaTimes) is pleased to announce its collaboration with Etisalat Nigeria. The collaboration involves the launch of an innovative marketing concept, with the largest single largest prize draw in Africa.

According to Derin Adefulu, Head of Corporate Affairs naijasounds, “this is an exciting time for Etisalat’s subscribers. At the mere cost of an Etisalat sim card, subscribers get a chance to win significant prizes, and one Nigerian will walk away with a cash prize that will change his/her generation”.

This unique promotion consists of a seamless integration of sales promotion, digital marketing, and TV content development the likes of which have not been seen before. The campaign kicks off with the opportunity for new and existing Etisalat customers to win one of two phones every hour, 24 hours a day seven days a week for 90 days. This leads to live regional game shows taking place across the country where finalist go on to play for arguably the single largest prize draw in Africa. The “One 9ja Million Dollar Gameshow” will see one lucky subscriber work away with $1, 000, 000 cash money.  Other partners in this venture include First Bank Nigeria (on of Africa's biggest banks).

Visit http://www.one9ja.com or http://www.9jillions.etisalat.com.ng for hourly updates on winners.

Update on Saturday, November 7, 2009 at 03:40PM by Kunle M.

20 year old Undergraduate, Kizito wins 1million dollars, in what was a truly historical moment in both Marketing and Telecommunications campaigning, the ultimate winner of the one9ja million dollar game show was crowned last night (6th Nov. 2009).